Dr. Amanda Sams Bradshaw is an assistant professor of integrated marketing communications at the University of Mississippi. Her research focuses on how social network interactions impact maternal health decision-making, specifically childhood vaccine hesitancy. She received her B.A. in Journalism from the University of Alabama, M.S. in Integrated Marketing Communications from West Virginia University, and Ph.D. in Mass Communication from the University of Florida. Her professional experience includes three years as the Public Relations Manager of Preferred Medical Group, a multi-disciplinary, multi-location medical practice, where she rebranded the company, co-led a merger, wrote and produced 18 television commercials, and generated ~$875,000 in potential revenue. She later held the role of Director of Sales and Brand Growth for Chick-fil-A in Lawton, OK, resulting in an outside sales increase of 600% over one year. Simultaneously, she owned and operated a social media consulting firm for more than two years before beginning her Ph.D.