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Kristen Swain, PhD

Associate Professor of Journalism

Dr. Kristen “Kristie” Swain teaches reporting, media ethics, theory, and public opinion. With a professional background in print journalism, she has written for Better Homes and Gardens, Southern Living, The OxfordEagle, Northeast Mississippi Daily Journal in Tupelo, and the Tuscaloosa News. She served as a managing editor for the world’s first university-based online newspaper at the University of Florida.

Her research focuses on science communication with an emphasis on effective health communication campaign design and risk framing in news. As part of her health campaign research about the role of black churches in HIV prevention, she served as strategic communications consultant for the 16-county North Central Florida AIDS Network. Her recent projects examined news coverage of the anthrax attacks, environmental justice, Sub-Saharan AIDS, and sea-level rise.

Her work has appeared in Journalism and Mass Communication Quarterly, Critical Studies in Media Communication, Journal of Risk Analysis and Crisis Response, and other international journals and books.

The recipient of the 2010 Distinguished Service Award in Sustainability at Ole Miss, Swain has served in leadership roles on NIH and national security grants, coordinated student video production for PBS Planet Forward, and served as the director of a science journalism center and on the Ole Miss STEM Innovation Task Force. She has a Ph.D. from the University of Florida, a master’s degree from the University of Alabama, and a bachelor’s degree from Ole Miss.

Academic Interest
Health Communication and Prevention, Media Ethics
Favorite Oxford Spot
Oxford Community Market
Favorite Authors
Nassim Taleb, Sun Tzu, Rachel Carson, Ray Bradbury, Stephen Hawking
Favorite Song
"Group Four" by Massive Attack
Why IMC?
Inspires creativity and encourages students to communicate unfamiliar or complex ideas to public audiences