Robert Magee conducts experimental research in persuasion and new media. His persuasion research tests how people’s world views and values influence their responses to marketing communications. His research in new media demonstrates how characteristics of Web interfaces can affect attitudes and behavior by influencing cognitive processes.

Magee is the author of Persuasion: A Social Science Approach. His research has appeared in peer-reviewed journals, such as Marketing Letters, Media Psychology, Journal of Interactive Advertising, Cyberpsychology, Behavior and Social Networking, Journal of Health Communication, and Ethics and Information Technology, among others. He has also won top paper awards from the Communication Technology division of the Association for Education in Journalism and Mass Communication.

Magee has a Ph.D. from the University of North Carolina – Chapel Hill, a master’s degree from the University of Miami, a master’s degree from Vanderbilt University, and a Bachelor of Business Administration degree (magna cum laude) from Belmont University.